Motek®
Services:
Brand StrategyBrand Identity & Visual LanguageLogo & Icon DesignVerbal Identity & MessagingDigital & Interactive DesignMotion & AnimationBrand Guidelines
Innovation in Every Drop.
Crafting a Modern Identity
Motek needed a bold evolution to reflect its dedication to precision and reliability in the competitive motor oil industry. Through deep blues and metallic tones, we designed a modern, trustworthy logo and crafted packaging that highlights oil viscosity with clarity. By emphasizing Motek’s innovation and quality, we transformed its visual identity into one that resonates with customers and communicates its core values seamlessly.
Driving Engagement Beyond the Shelf
The rebrand extended beyond visuals into Motek’s digital and social presence. We developed impactful taglines like “Precision Drives Performance” and created strategies for engaging campaigns, including limited edition promotions that amplified excitement. The result is a brand that not only stands out but also fosters a meaningful connection with its audience across platforms.
